Rowdy Rocket
ISSUES
Rowdy Rocket faced several challenges that hindered its sales growth. The main problems were:
- LISTING ISSUES:
Listing were not optimized missing key things like EBC content, unnecessary texts in content including bullet points, description. - Marketplace Competition:
With increasing competition, it became harder for a rowdy rocket to maintain growth. competitors often lowered prices and offered better deals. - PPC Management:
ACOS was at 113%.
APPROACH
To overcome these challenges, we utilized specific strategies to improve growth and reduce ACOS:
- We fixed all the listing issues and made sure that the listing is properly optimized, and we can show the version of our product through our content and visuals.
- Focused on running Brand video advertising to attract the buyer and did competitor Asin targeting. We were only running ads on 100% relevant keywords in the Exact match.
- Increased organic ratings by reaching out to customers through seller central.
RESULT
After implementing the “Focus on Product” and “Product Niche” strategies, Rowdy Rocket achieved remarkable results:
- Reduced ACOS:
From 113% we were able to bring ACOS to 23% without affecting the sales. - Sales Growth:
we were able to increase organic sales by 17% in the first 30 days with our listing optimization, account management and ranking strategy.
