Hioo
ISSUES
Hioo, a wide cool air humidifier, was not able to reach more potential customers, resulting in low sales. We helped them with the following services, enabling them to adopt a productive approach to their profit margins. The challenges they faced included:
- Bad Listings Optimization:
Despite having a good product range, Hioo wasn’t able to get better conversions due to listings weren’t properly optimized. - Low Sales:
It was difficult to increase sales. They were also not fully utilizing the advertising on Amazon. - Account Management:
They faced various challenges in maintaining and managing their Amazon account.
APPROACH
To overcome these challenges, we implemented three key services:
- PPC CAMPAIGN MANAGEMENT:
We created strategic Amazon PPC campaigns uniquely designed for relevant audience.
Researched and selected high-converting keywords to drive traffic to their listings.
Set up Sponsored Products, Sponsored Brands, and Sponsored Display ads to reach potential customers. - ACCOUNT MANAGEMENT:
We resolved all the pending cases with amazon, customer service, feedback management, payouts, Amazon Feeses, maintain inventory and day to day proper management. - LISTING OPTIMIZATION:
Completely revamped product listings by conducting thorough keyword research to ensure each listing was optimized with highly searched keywords.Product descriptions to effectively convey information about the brand and specific products.
Improved product images to create better impressions and conversions.
Added relevant backend search terms to increase visibility on Amazon’s search engine.
These combined efforts were designed to increase Hioo’s visibility, attract more visitors, and increase sales. visibility, attract more visitors, and increase sales.
RESULT
- We achieved an increase in sales, with the optimized listings.
- The strategic PPC campaigns increased clicks on products, and the conversions grew day by day.
- Our account management strategy helped increase their response time to customers, manage orders and maintain inventory, making them more proactive than before.
