Wordcam
ISSUES
Woodcam is a pet door brand that was facing losses in ads and were not able to do inventory management. Due to these challenges, they were unable to scale on Amazon.
- Inventory Management:
Inventory management was a major challenge for Woodcam. They were going OOS again and again, which affected their growth. - Getting sales through Ads:
Getting Clicks and traffic on their Amazon listings was another challenge for Woodcam because they were not targeting the relevant keywords so that’s why they were spending big ads and getting no results.
APPROACH
To overcome these challenges, we managed their inventory and ads. We introduced some highly effective strategies through which many challenges became easier, and they witnessed significant growth in their sales.
- INVENTORY MANAGEMENT:
We created a strategic inventory management campaign uniquely designed for Woodcam’s target audience. This included:Analyze Sales Trends:
We used past data to understand demand.Set Reorder Points:
We planned the inventory based on sales velocity and lead times to avoid OOS.Lead Times:
We planned everything according to supplier lead times and transit durations to avoid stockouts or overstocking. - SPONSORED AD:
BRAND VIDEO AD: To gain more traffic and convert visitors into buyers, we ran brand video ad played a crucial role in PPC and were able to increase traffic, clicks, and sales.
RESULT
The results after managing their inventory and ads were nothing short of remarkable:
- We were able to maintain the inventory and it stopped affecting our sales growth.
- After running video ad, the conversion ratio of visitors to customers increased.
- PPC management reduced extra spending. This resulted in more efficient use of the advertising budget, further boosting profits.
