On Walmart, your Listing Quality Score (LQS) directly affects visibility and Buy Box chances. A score under 70 makes growth extremely hard.
Here’s how we consistently push client listings to 90+.
1. Fill Every Attribute Completely
Walmart heavily rewards complete attribute data. Go through every single attribute field — especially category-specific ones — and fill them accurately.
2. Title Optimization
Keep titles under 150 characters. Put the most important keywords and attributes early.
3. High-Quality Images
You need at least 4–6 high-resolution images. Main image must be on pure white background. Lifestyle and infographic images help a lot.
4. Key Features (Bullets)
Write clear, benefit-focused bullet points. Avoid keyword stuffing.
5. Description & Rich Content
Use the description field properly and take advantage of any rich content modules available.
6. Continuous Monitoring
LQS can drop if competitors improve or if you change something incorrectly. Check it weekly.
Want us to audit your Walmart listings? Get a free Walmart audit here.
